We Make Usability your USP

UX2B is your specialist for user-centered interaction design for technically sophisticated devices, systems, and software products.

Showreel

LOOP. LEAD. LOVE

More efficiently toward a better product

Return on Investment

More efficiently toward a better product

Return on Investment

More efficiently toward a better product

Return on Investment

32%

Companies that invest in Usercentricity see 32% higher revenue growth.

32%

Companies that invest in Usercentricity see 32% higher revenue growth.

99x

Every $1 invested in UX brings $100 in return — a 9,900% ROI.

99x

Every $1 invested in UX brings $100 in return — a 9,900% ROI.

84%

84% of users are less likely to return after a bad user experience.

84%

84% of users are less likely to return after a bad user experience.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

We are your specialist for user-centered interaction concepts in technically demanding systems.

We are your specialist for user-centered interaction concepts in technically demanding systems.

We understand complex systems and combine this with the needs of real users.

We understand complex systems and combine this with the needs of real users.

We support manufacturers of devices, systems, and software in every phase of product development.

We support manufacturers of devices, systems, and software in every phase of product development.

We create efficient operation, clear processes, and happy users.

We create efficient operation, clear processes, and happy users.

Our Process

Our Process

Our Process

Areas of Expertise

Areas of Expertise

Areas of Expertise

Medical staff in surgical scrubs and caps operates a medical device with a touchscreen in a treatment room.

Medical devices

Man in a beige jacket operates a checkout terminal in a store with fruit in the foreground.

Terminals

Medical staff in surgical scrubs and caps operates a medical device with a touchscreen in a treatment room.

Medical devices

Man in a beige jacket operates a checkout terminal in a store with fruit in the foreground.

Terminals

A person in a protective suit and gloves operates a laboratory device with a touchscreen under red light.

Laboratory equipment

A man wearing a yellow hard hat operates a control panel with a touchscreen and a red emergency stop button in an industrial facility.

Industrial Systems

A hand tapping on a tablet with a technical 3D visualization in a modern office

Configurators & Portals

A person in a protective suit and gloves operates a laboratory device with a touchscreen under red light.

Laboratory equipment

A man wearing a yellow hard hat operates a control panel with a touchscreen and a red emergency stop button in an industrial facility.

Industrial Systems

A hand tapping on a tablet with a technical 3D visualization in a modern office

Configurators & Portals

Why working with us?

Why working with us?

Why working with us?

Scientific Research with real Users

Our UX research methods are scientifically grounded. User surveys, observations, and data analyses provide insights that enhance our design decisions and measurably optimize user experiences.

Great International Team

Quality Standards

Bauhaus Design Spirit

Line drawing of a brain with a light bulb in the right hemisphere
Line drawing of three stylized people in different sizes standing side by side
Line drawing of a stylized badge
Line drawing of the Bauhaus basic shapes circle, triangle, and square

Scientific Research with real Users

Our UX research methods are scientifically grounded. User surveys, observations, and data analyses provide insights that enhance our design decisions and measurably optimize user experiences.

Line drawing of a brain with a light bulb in the right hemisphere
Line drawing of three stylized people in different sizes standing side by side
Line drawing of a stylized badge
Line drawing of the Bauhaus basic shapes circle, triangle, and square

Scientific Research with real Users

Our UX research methods are scientifically grounded. User surveys, observations, and data analyses provide insights that enhance our design decisions and measurably optimize user experiences.

Line drawing of a brain with a light bulb in the right hemisphere
Line drawing of three stylized people in different sizes standing side by side
Line drawing of a stylized badge
Line drawing of the Bauhaus basic shapes circle, triangle, and square

UX2B in Numbers

UX2B in Numbers

867

Optimized operating flows

867

Optimized operating flows

1201

qualitative interviews with real users worldwide

1201

qualitative interviews with real users worldwide

190

Years of experience in the team

190

Years of experience in the team

307

individuals measured to collect anthropometric data

307

individuals measured to collect anthropometric data

Organizations whose users we’ve already been able to delight

Organizations whose users we’ve already been able to delight

Organizations whose users we’ve already been able to delight

It already feels like they are part of our team!

For more than three years, UX2B has been providing us with user research, user personas, requirements specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and in top quality. It’s a real pleasure working with the UX2B professionals — it already feels as if they were part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

It already feels like they are part of our team!

For more than three years, UX2B has been providing us with user research, user personas, requirements specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and in top quality. It’s a real pleasure working with the UX2B professionals — it already feels as if they were part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

It already feels like they are part of our team!

For more than three years, UX2B has been providing us with user research, user personas, requirements specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and in top quality. It’s a real pleasure working with the UX2B professionals — it already feels as if they were part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

Let’s Work Together!

Let’s Work Together!

Desk with keyboard, pens, and several paper drafts for website design, a hand holding a draft with icons and text blocks
Startups

Early stage startups, internal innovation teams, or any group developing their first MVP

INCLUDED SERVICES

User-centered idea assessment

Contextual Analysis - competitors, target groups, and usage conditions

Prototyping and wireframing

In-depth testing with real users.

Design

Desk with keyboard, pens, and several paper drafts for website design, a hand holding a draft with icons and text blocks
Startups

Early stage startups, internal innovation teams, or any group developing their first MVP

INCLUDED SERVICES

User-centered idea assessment

Contextual Analysis - competitors, target groups, and usage conditions

Prototyping and wireframing

In-depth testing with real users.

Design

Two blurred people in front of a wall with several rows of small square pictures and green cards
Next Gen Products

Improvement and further development of existing products and product lines

INCLUDED SERVICES

UX expert review

User interviews and evaluation of user needs

Flow optimization, prototyping, wireframing

Mockups and Design

Design definitions and guidelines

Two blurred people in front of a wall with several rows of small square pictures and green cards
Next Gen Products

Improvement and further development of existing products and product lines

INCLUDED SERVICES

UX expert review

User interviews and evaluation of user needs

Flow optimization, prototyping, wireframing

Mockups and Design

Design definitions and guidelines

Two blurred people in front of a wall with several rows of small square pictures and green cards
Next Gen Products

Improvement and further development of existing products and product lines

INCLUDED SERVICES

UX expert review

User interviews and evaluation of user needs

Flow optimization, prototyping, wireframing

Mockups and Design

Design definitions and guidelines

Large, open office with several desks, chairs, sofas, and exposed wooden ceiling beams
Future Champions

Development of new products, product categories, and services

INCLUDED SERVICES

Design Thinking and Ideation

Market and user research

Rapid prototyping and wireframing

Evaluation and user tests

Design

Large, open office with several desks, chairs, sofas, and exposed wooden ceiling beams
Future Champions

Development of new products, product categories, and services

INCLUDED SERVICES

Design Thinking and Ideation

Market and user research

Rapid prototyping and wireframing

Evaluation and user tests

Design

Large, open office with several desks, chairs, sofas, and exposed wooden ceiling beams
Future Champions

Development of new products, product categories, and services

INCLUDED SERVICES

Design Thinking and Ideation

Market and user research

Rapid prototyping and wireframing

Evaluation and user tests

Design

Loop.Lead.Love.

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026