Ideation
From the Idea to the Better Product
The essential steps of innovative product development
Ideation is a crucial phase in the UX process, where creativity meets strategy. The insights from the research phase help our ideation team generate a wide range of possible solutions. This is where ideas take shape—and where innovation begins.
The essential steps of innovative product development
Ideation is a crucial phase in the UX process, where creativity meets strategy. The insights from the research phase help our ideation team generate a wide range of possible solutions. This is where ideas take shape—and where innovation begins.
The essential steps of innovative product development
Ideation is a crucial phase in the UX process, where creativity meets strategy. The insights from the research phase help our ideation team generate a wide range of possible solutions. This is where ideas take shape—and where innovation begins.
Unlock new solution spaces
Ideation generates a wide range of ideas and enables real leaps in innovation.
Unlock new solution spaces
Ideation generates a wide range of ideas and enables real leaps in innovation.
Reduce risks early
Concepts make assumptions testable and prevent misguided developments.
Reduce risks early
Concepts make assumptions testable and prevent misguided developments.
Create market differentiation
Concepts help to strategically set the product apart from the competition.
Create market differentiation
Concepts help to strategically set the product apart from the competition.
Enable efficient implementation
A clear concept provides direction and minimizes later iterations.
Enable efficient implementation
A clear concept provides direction and minimizes later iterations.
We develop ideas and concepts that enable the best possible user experience and usage processes that your users will love.
We develop ideas and concepts that enable the best possible user experience and usage processes that your users will love.
We develop ideas and concepts that enable the best possible user experience and usage processes that your users will love.
Ideation in the UX process
Ideation is not just brainstorming — it is a structured part of the UX process in which ideas are shaped, tested, and refined. It bridges research and design and turns insights into clear, user-centered solutions. Here’s how we do it:
Ideation in the UX process
Ideation is not just brainstorming — it is a structured part of the UX process in which ideas are shaped, tested, and refined. It bridges research and design and turns insights into clear, user-centered solutions. Here’s how we do it:
1
Generate ideas
The ideation team develops a wide range of ideas based on user needs, business goals, and research insights. In this phase, open creativity and collaboration without bias are encouraged to find unexpected solutions.
1
Generate ideas
The ideation team develops a wide range of ideas based on user needs, business goals, and research insights. In this phase, open creativity and collaboration without bias are encouraged to find unexpected solutions.
2
Sketch concepts
...and develop variants by creating initial solution sketches, wireframes, user flows, and simple 3D or volumetric models.
2
Sketch concepts
...and develop variants by creating initial solution sketches, wireframes, user flows, and simple 3D or volumetric models.
3
Evaluate ideas
...and make a selection. The ideas developed are organized according to value, feasibility, effort, and user relevance; a prioritization workshop adds additional structure.
3
Evaluate ideas
...and make a selection. The ideas developed are organized according to value, feasibility, effort, and user relevance; a prioritization workshop adds additional structure.
4
Create prototypes
From cardboard models to high-fidelity prototypes, from 3D printing to software mockups – everything that helps to clarify the functionality of new ideas and makes them testable.
4
Create prototypes
From cardboard models to high-fidelity prototypes, from 3D printing to software mockups – everything that helps to clarify the functionality of new ideas and makes them testable.
Brainstorming
Brainstorming
Brainstorming
Brainstorming
Brainstorming
Why users cannot develop innovative ideas
Henry Ford is credited with the quote: "If I had asked people, we would have had faster horses by now." Apparently, he already knew that innovation requires more than what users want: namely, an understanding of actual needs — and the ability to develop completely new solutions for them.
Why users cannot develop innovative ideas
Henry Ford is credited with the quote: "If I had asked people, we would have had faster horses by now." Apparently, he already knew that innovation requires more than what users want: namely, an understanding of actual needs — and the ability to develop completely new solutions for them.
Why users cannot develop innovative ideas
Henry Ford is credited with the quote: "If I had asked people, we would have had faster horses by now." Apparently, he already knew that innovation requires more than what users want: namely, an understanding of actual needs — and the ability to develop completely new solutions for them.
Users think in familiar patterns – not in innovations
Users usually rely on what they already know ("like XY").
Users think in familiar patterns – not in innovations
Users usually rely on what they already know ("like XY").
Users lack a clear overview of the conditions
…such as technical feasibility, economic viability, strategy, scalability…
Users lack a clear overview of the conditions
…such as technical feasibility, economic viability, strategy, scalability…
The user’s perspective is always individual
Users represent their personal needs, not the market.
The user’s perspective is always individual
Users represent their personal needs, not the market.
Users focus on problems, not on solutions
Feedback is feedback, not draft work.
Users focus on problems, not on solutions
Feedback is feedback, not draft work.
FAQ
Why is UX design so important?
When should the UX design phase start in the project?
What is the difference between an idea and a UX concept?
What typically belongs to a UX concept?
Is UX design a one-time step?
How do you recognize a good UX concept?
Ideas do not arise in isolation
Ideas thrive between analysis and execution. Discover what makes strong concepts stand out—and how they take shape in design.
Ideas do not arise in isolation
Ideas thrive between analysis and execution. Discover what makes strong concepts stand out—and how they take shape in design.