Was macht eine UX Design Agentur?

Eine UX Design Agentur wie UX2B untersucht, konzipiert und gestaltet Benutzeroberflächen und Nutzungserlebnisse. Wir verbinden wissenschaftliche Nutzerforschung mit kreativem Design, um Produkte zu entwickeln, die sowohl funktional als auch angenehm zu bedienen sind.

Warum ist UX Design für technische Produkte wichtig?

Gutes UX Design steigert die Effizienz, reduziert Fehler und erhöht die Nutzerzufriedenheit. Unternehmen, die in UX investieren, verzeichnen im Durchschnitt 32% höheres Umsatzwachstum. Jeder in UX investierte Euro bringt etwa 100 Euro Rendite.

Wie läuft ein UX-Projekt bei UX2B ab?

Unser Prozess umfasst fünf Phasen: Research (Verstehen der NutzerInnen), Konzeption (Ideen entwickeln), Design (Konzepte erlebbar machen), Iteration (Testen und Verfeinern) und Transfer (Übergabe und Qualitätssicherung).

Funktioniert UX Research in B2B und regulierten Branchen?

Ja, UX Research funktioniert besonders gut in B2B und regulierten Branchen wie Medizintechnik. Wir haben Erfahrung mit IEC 62366-1 und ISO 9241-210 und arbeiten mit echten BenutzerInnen in realen Nutzungskontexten.

Warum ist die UX-Konzeption so wichtig?

Die Konzeptionsphase erschließt neue Lösungsräume, reduziert Risiken frühzeitig, schafft Marktdifferenzierung und ermöglicht eine effiziente Umsetzung. Ein klares Konzept gibt Orientierung und minimiert spätere Iterationen.

Was versteht man unter UI-Design?

UI-Design (User Interface Design) umfasst die visuelle Gestaltung von Benutzeroberflächen: Mockups, Wireframes, Motion Design, Design Assets und Style Guides. Gutes UI-Design verbessert Usability, stärkt die Markenwahrnehmung und trägt zur Erreichung unternehmerischer Ziele bei.

Wie unterscheidet sich UI-Design von UX-Design?

UX-Design konzentriert sich auf das gesamte Nutzungserlebnis und die Interaktion mit einem Produkt, während UI-Design sich auf die visuelle Gestaltung der Benutzeroberfläche fokussiert. Beide Disziplinen arbeiten eng zusammen.

Wann ist der richtige Zeitpunkt für einen Usability-Test?

Usability-Tests sollten so früh wie möglich beginnen – bereits mit einfachen Prototypen. Fehler im fertigen Produkt zu beheben kostet ein Vielfaches dessen, was ein Test im Prototyp-Stadium kostet.

Wie viele BenutzerInnen brauchen wir für einen Usability-Test?

Bereits 5-8 BenutzerInnen decken etwa 80% der Usability-Probleme auf. Für quantitative Studien oder regulierte Produkte (z.B. Medizingeräte nach IEC 62366-1) können mehr TeilnehmerInnen erforderlich sein.

Was ist iteratives Design?

Iteratives Design ist ein zyklischer Prozess, bei dem Konzepte entwickelt, getestet und basierend auf Nutzerfeedback kontinuierlich verbessert werden. Dieser Ansatz reduziert Risiken und führt zu besseren Produkten.

Privacy Policy

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

1. Privacy at a glance

General information

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice concerning the responsible party” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given consent to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and any other questions on the subject of data protection.

Analytics tools and tools from third parties

When visiting this website, your browsing behavior may be statistically evaluated. This is done mainly with so-called analytics programs.

Detailed information on these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may primarily include IP addresses, contact inquiries, meta and communication data, contract data, contact details, names, website access and other data generated via a website.

External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of providing our online services securely, quickly and efficiently through a professional provider (Art. 6 para. 1 lit. f GDPR). If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Our host(s) will process your data only to the extent necessary to fulfill their performance obligations and will follow our instructions regarding this data.

We use the following host(s):

Framer, Inc., Rozengracht 207B, 1016 LZ, Netherlands
www.framer.com

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g. communication by email) may have security gaps. Complete protection of data against access by third parties is not possible.

Notice concerning the responsible party

The responsible party for data processing on this website is:

UX2B GmbH, Robert Zinner, Leutragraben 1, 07743 Jena

Phone: 03641-3163986
Email: kontakt@ux2b.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for erasure or revoke consent to data processing, your data will be erased, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, erasure will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, provided special categories of data under Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information in your end device (e.g. via device fingerprinting), data processing is additionally based on Section 25 para. 1 TDDDG. Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, if your data is required to fulfill a legal obligation, we process it on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we cooperate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of contract fulfillment, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the transfer of data. When using processors, we only transfer our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out up to the withdrawal remains unaffected by the withdrawal.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE APPLICABLE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged infringement. This right of complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Access, rectification and erasure

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of the data processing and, if necessary, the right to rectification or erasure of this data. You can contact us at any time regarding this and any other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/is carried out unlawfully, you may request restriction of data processing instead of erasure.
If we no longer need your personal data, but you require it for the exercise, defense or assertion of legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
If you have objected pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the change of the address line in the browser from "http://" to "https://" and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published as part of the legal notice obligation for the purpose of sending unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for handling payment services).

Cookies serve various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies required for the electronic communication process, for the provision of certain functions requested by you (e.g. for the shopping cart function) or for the optimization of the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG); consent may be withdrawn at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

If additional cookies and services are used on this website, you can find out about them in this privacy policy.

Server log files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

browser type and browser version
operating system used
referrer URL
host name of the accessing computer
time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - the server log files must be collected for this purpose.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is required for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if requested; consent may be withdrawn at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your inquiry, including all personal data arising from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is required for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if requested; consent may be withdrawn at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.

5. Plugins and tools

YouTube

This website embeds videos from the YouTube website. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our webpages on which YouTube is embedded, a connection is made to YouTube's servers. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness and prevent attempts at fraud. The data collected is also processed in the Google advertising network.

If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of providing an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US that is intended to ensure compliance with European data protection standards for data processing in the US. Each company certified under the DPF is obliged to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts

This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

If your browser does not support Google Fonts, a standard font will be used by your computer.

For more information about Google Fonts, see https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entered on this website (e.g. in a contact form) is done by a human or by an automated program. To this end, reCAPTCHA analyzes the behavior of website visitors based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. To analyze this, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

For further information on Google reCAPTCHA, please refer to Google's privacy policy and terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

6. Own services

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on Google Drive's servers. When you enter our website, a connection is also established to Google Drive so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent may be withdrawn at any time.

Data processing agreement