Consulting

Recognize the potentials of your products

Strategic UX consulting that reduces development risks, makes product development more efficient, and opens up new revenue streams.

Context analyses

Context analyses

1

We understand your product

No matter how complex your product or service is, we will understand it. Thanks to our technical and process expertise combined with professional evaluation, we quickly familiarize ourselves with any subject area.

1

We understand your product

No matter how complex your product or service is, we will understand it. Thanks to our technical and process expertise combined with professional evaluation, we quickly familiarize ourselves with any subject area.

2

We live human-centeredness

Focusing on the users means first understanding them and developing the right strategies based on this knowledge. Thanks to our proven approach, we will find the right way together.

2

We live human-centeredness

Focusing on the users means first understanding them and developing the right strategies based on this knowledge. Thanks to our proven approach, we will find the right way together.

3

We accompany your UX journey in the long term.

Whether it’s about the UX maturity development of your organization, methodical process support, or direct assistance for your team – our collaboration is always focused on sustainability.

3

We accompany your UX journey in the long term.

Whether it’s about the UX maturity development of your organization, methodical process support, or direct assistance for your team – our collaboration is always focused on sustainability.

4

We love standards

Whether it is the Accessibility Enhancement Act or the DIN ISO 9241-210, we know how the strengths and potentials of international standards can lead to real added value.

4

We love standards

Whether it is the Accessibility Enhancement Act or the DIN ISO 9241-210, we know how the strengths and potentials of international standards can lead to real added value.

Context analyses

Context analyses

Product strategy

We capture user needs, define value propositions, and create a product roadmap based on research findings. We align product goals with business metrics and a clear go-to-market approach.

Less unvalidated bets

A roadmap linked to KPIs

Clearer prioritization

Clear ROI for top initiatives

Product strategy

We capture user needs, define value propositions, and create a product roadmap based on research findings. We align product goals with business metrics and a clear go-to-market approach.

Less unvalidated bets

A roadmap linked to KPIs

Clearer prioritization

Clear ROI for top initiatives

Product strategy

We capture user needs, define value propositions, and create a product roadmap based on research findings. We align product goals with business metrics and a clear go-to-market approach.

Less unvalidated bets

A roadmap linked to KPIs

Clearer prioritization

Clear ROI for top initiatives

Business innovation and growth strategy

Identify new markets, revenue models, and promising partnership opportunities through rapid opportunity identification and validation.

Teams that apply methods

Faster testing cycles

Leadership UX Awareness

Business innovation and growth strategy

Identify new markets, revenue models, and promising partnership opportunities through rapid opportunity identification and validation.

Teams that apply methods

Faster testing cycles

Leadership UX Awareness

Business innovation and growth strategy

Identify new markets, revenue models, and promising partnership opportunities through rapid opportunity identification and validation.

Teams that apply methods

Faster testing cycles

Leadership UX Awareness

UX maturity development

How user-centered is your organization today – and what potential is still within it? We help you systematically further develop the UX maturity of your company. From analyzing existing structures and processes to defining concrete development steps to the sustainable anchoring of UX methods and culture: we will accompany you in establishing user experience firmly in your organization – tailored to your starting situation and your goals.

Strategic clarity

Better resource utilization

Sustainable anchoring

UX maturity development

How user-centered is your organization today – and what potential is still within it? We help you systematically further develop the UX maturity of your company. From analyzing existing structures and processes to defining concrete development steps to the sustainable anchoring of UX methods and culture: we will accompany you in establishing user experience firmly in your organization – tailored to your starting situation and your goals.

Strategic clarity

Better resource utilization

Sustainable anchoring

UX maturity development

How user-centered is your organization today – and what potential is still within it? We help you systematically further develop the UX maturity of your company. From analyzing existing structures and processes to defining concrete development steps to the sustainable anchoring of UX methods and culture: we will accompany you in establishing user experience firmly in your organization – tailored to your starting situation and your goals.

Strategic clarity

Better resource utilization

Sustainable anchoring

Design principles

Design principles create a common foundation for design decisions within your team. They define what your product stands for and how it should be experienced. We collaboratively develop guiding principles with you that fit your brand, your users, and your organization – in a workshop-based process that ensures they are truly lived later on.

Faster decisions

Consistent user experience

More efficient collaboration

Design principles

Design principles create a common foundation for design decisions within your team. They define what your product stands for and how it should be experienced. We collaboratively develop guiding principles with you that fit your brand, your users, and your organization – in a workshop-based process that ensures they are truly lived later on.

Faster decisions

Consistent user experience

More efficient collaboration

Design principles

Design principles create a common foundation for design decisions within your team. They define what your product stands for and how it should be experienced. We collaboratively develop guiding principles with you that fit your brand, your users, and your organization – in a workshop-based process that ensures they are truly lived later on.

Faster decisions

Consistent user experience

More efficient collaboration

UX standards and norms

Whether ISO 9241, EN 62366, or WCAG – standards and guidelines dictate what good usability and accessibility entail. However, the implementation in your own project is not always straightforward. We advise you on which standards and guidelines are relevant for your product and how to implement them practically. From requirements analysis to integration into existing processes, all the way to preparation for certifications – we ensure that compliance becomes not a hurdle but an opportunity for better user experiences.

Legal certainty

Access to regulated markets

Better products

UX standards and norms

Whether ISO 9241, EN 62366, or WCAG – standards and guidelines dictate what good usability and accessibility entail. However, the implementation in your own project is not always straightforward. We advise you on which standards and guidelines are relevant for your product and how to implement them practically. From requirements analysis to integration into existing processes, all the way to preparation for certifications – we ensure that compliance becomes not a hurdle but an opportunity for better user experiences.

Legal certainty

Access to regulated markets

Better products

UX standards and norms

Whether ISO 9241, EN 62366, or WCAG – standards and guidelines dictate what good usability and accessibility entail. However, the implementation in your own project is not always straightforward. We advise you on which standards and guidelines are relevant for your product and how to implement them practically. From requirements analysis to integration into existing processes, all the way to preparation for certifications – we ensure that compliance becomes not a hurdle but an opportunity for better user experiences.

Legal certainty

Access to regulated markets

Better products

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

Extended audience reach

Älterer Mann sitzt auf Sofa und hält Tablet, jüngere Person beugt sich über ihn und zeigt auf das Tablet

Extended audience reach

Älterer Mann sitzt auf Sofa und hält Tablet, jüngere Person beugt sich über ihn und zeigt auf das Tablet

Improved brand reputation

Hand hält Smartphone mit Kundenbewertungsanzeige und 4,5-Sterne-Bewertung

Improved brand reputation

Hand hält Smartphone mit Kundenbewertungsanzeige und 4,5-Sterne-Bewertung

Compliance with legal regulations and risk mitigation

Universal improvement of the user experience

Future security

Person steht vor einer Wand mit zahlreichen farbigen Haftnotizen und Papieren und ordnet eine Haftnotiz an

Context analyses

Do we need to already have UX expertise on the team?

How long does a typical consultation last?

Can you also support ongoing projects?

Which standards are relevant for our product?

Loop.Lead.Love.

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026