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LOOP. LEAD. LOVE

Our Philosophy

Our Philosophy

Our Philosophy

Loop

In a cosmos of possibilities, we approach challenges in ever-tightening circles and try to grasp what moves us forward. We scan the environment and the people, finding ideas and paths.

Lead

Once we have found the way, we proceed consistently. We plan the route, look for spontaneous shortcuts, discover wonderful views, and arrive safely and timely at the desired destination.

Love

In the end, there is enthusiasm. The enthusiasm of our partners, your customers, and the users of your product. It is our motivation and drive. It makes us measurable and defines the purpose of our actions.

Leadership

Leadership

Leadership

Man with short hair wearing a light blue shirt with an open collar
Robert Zinner

Founder & CEO

Robert is a graduate media designer (Bauhaus University Weimar) with over 30 years of professional experience. In addition to managing the company, he advises clients on user experience, user interface, and service design, and is responsible for marketing and sales at UX2B.

Man with short hair wearing a light blue shirt with an open collar
Robert Zinner

Founder & CEO

Robert is a graduate media designer (Bauhaus University Weimar) with over 30 years of professional experience. In addition to managing the company, he advises clients on user experience, user interface, and service design, and is responsible for marketing and sales at UX2B.

Man with short hair wearing a light blue shirt with an open collar
Robert Zinner

Founder & CEO

Robert is a graduate media designer (Bauhaus University Weimar) with over 30 years of professional experience. In addition to managing the company, he advises clients on user experience, user interface, and service design, and is responsible for marketing and sales at UX2B.

Corinna Zielke

Co-Founder & Head of Research

Corinna has an MBA and a master’s degree in communication and media studies. For over 20 years, she has coached, moderated, studied, and researched in search of the best solutions. At UX2B, she is responsible as a shareholder for UX Research and the UX2B Lab.

Woman with short, wavy hair is wearing an olive-green top and a thin necklace with a small pendant
Corinna Zielke

Co-Founder & Head of Research

Corinna has an MBA and a master’s degree in communication and media studies. For over 20 years, she has coached, moderated, studied, and researched in search of the best solutions. At UX2B, she is responsible as a shareholder for UX Research and the UX2B Lab.

Woman with short, wavy hair is wearing an olive-green top and a thin necklace with a small pendant
Corinna Zielke

Co-Founder & Head of Research

Corinna has an MBA and a master’s degree in communication and media studies. For over 20 years, she has coached, moderated, studied, and researched in search of the best solutions. At UX2B, she is responsible as a shareholder for UX Research and the UX2B Lab.

Woman with short, wavy hair is wearing an olive-green top and a thin necklace with a small pendant
Johannes Langer

Co-Founder & Creative Director

Johannes studied media design at Bauhaus University Weimar. For more than 25 years, he has successfully led agencies and impressed his clients with creativity and reliability. Johannes is a shareholder of UX2B GmbH and is responsible for UI design and technology development.

Man with gray hair is wearing a light blue button-up shirt
Johannes Langer

Co-Founder & Creative Director

Johannes studied media design at Bauhaus University Weimar. For more than 25 years, he has successfully led agencies and impressed his clients with creativity and reliability. Johannes is a shareholder of UX2B GmbH and is responsible for UI design and technology development.

Man with gray hair is wearing a light blue button-up shirt
Johannes Langer

Co-Founder & Creative Director

Johannes studied media design at Bauhaus University Weimar. For more than 25 years, he has successfully led agencies and impressed his clients with creativity and reliability. Johannes is a shareholder of UX2B GmbH and is responsible for UI design and technology development.

Man with gray hair is wearing a light blue button-up shirt

Memberships, partners and commitment

Memberships, partners and commitment

Memberships, partners and commitment

Our great team

Our great team

Our great team

Man with glasses and a dark gray sweater is leaning against a table in front of a screen with the heading 'Terms' and several people in the foreground.

Robert Zinner

Founder & CEO

Two people are standing on an observation deck with a metal railing, looking out over a city with many buildings and lots of greenery at dusk.
A man in black clothing stands at a smoking grill in the garden
Woman with short wavy hair and a sweater stands in front of a glass wall with several colorful sticky notes

Corinna Zielke

Co-Founder & Head of Research

Group of seven people standing in front of a building with a black banner that reads 'HUMAN AND COMPUTER'
Man in a blue shirt sits at a table and holds a power tool over a white object

Johannes Langer

Co-Founder & Creative Director

Two men with name tags are sitting at a table in an event room with purple lighting
Three people with name tags are standing in front of a modern building with a glass facade and a covered entrance area, with several other people in the background and a sign with a red background.

We Make Usability Your USP

A group of people is sitting at an outdoor table holding drinks, with more people in the background in a relaxed atmosphere in front of a building
Woman with short hair and a black T-shirt standing in front of a wall with yellow notes and a colorful picture, one hand on her head and the other on her hip

Henriette Zehrt

UX Researcher & Project Manager

Two people are sitting on a cushioned garden swing and forming a heart with their hands.
Two people are sitting across from each other at a table, one wearing a green top, the other a light T-shirt and holding a pen over a clipboard

Johannes Bondzio

Researcher

Woman with short hair and a blue tie-dye blouse is sitting at an outdoor table and holding a glass with a drink
Several people are playing foosball in a large hall with purple lighting and visible ceiling structure
Three people with conference badges in front of a modern building with a metal facade and an orange roof under a sunny sky
A woman with shoulder-length brown hair is sitting at a desk and working on a laptop, with a white cup in front of her

Sonja Partheymüller

Experience Designer

A man is sitting outdoors and playing an acoustic guitar; a songbook and other papers are on the table
Person in a black jacket and white shirt stands in front of a whiteboard with diagrams and text

Dashan Liao

Senior Experience Designer

Three people are standing in front of the illuminated entrance sign of the Jagdschlößl restaurant, with a blue Augustiner-Bräu Munich umbrella in the background
Three people are standing at a cocktail table in front of a building, beside it a black banner reading 'HUMAN AND COMPUTER'
Woman with brown, shoulder-length hair and a beige knit sweater sits in front of a silver laptop, with a green plant and a white wall with a black cross symbol in the background

Supriya Dhakal

working student

Large sculpture with the letters I and C, a red heart in between, with two people sitting on it, modern buildings and trees in the background
Man with glasses and a dark gray sweater is leaning against a table in front of a screen with the heading 'Terms' and several people in the foreground.

Robert Zinner

Founder & CEO

Woman with short wavy hair and a sweater stands in front of a glass wall with several colorful sticky notes

Corinna Zielke

Co-Founder & Head of Research

Man in a blue shirt sits at a table and holds a power tool over a white object

Johannes Langer

Co-Founder & Creative Director

Woman with short hair and a black T-shirt standing in front of a wall with yellow notes and a colorful picture, one hand on her head and the other on her hip

Henriette Zehrt

UX Researcher & Project Manager

Two people are sitting across from each other at a table, one wearing a green top, the other a light T-shirt and holding a pen over a clipboard

Johannes Bondzio

Researcher

A woman with shoulder-length brown hair is sitting at a desk and working on a laptop, with a white cup in front of her

Sonja Partheymüller

Experience Designer

Person in a black jacket and white shirt stands in front of a whiteboard with diagrams and text

Dashan Liao

Senior Experience Designer

Woman with brown, shoulder-length hair and a beige knit sweater sits in front of a silver laptop, with a green plant and a white wall with a black cross symbol in the background

Supriya Dhakal

working student

We Make Usability Your USP

Two people are standing on an observation deck with a metal railing, looking out over a city with many buildings and lots of greenery at dusk.
A group of people is sitting at an outdoor table holding drinks, with more people in the background in a relaxed atmosphere in front of a building
A group of people is sitting at an outdoor table holding drinks, with more people in the background in a relaxed atmosphere in front of a building
Group of seven people standing in front of a building with a black banner that reads 'HUMAN AND COMPUTER'
Two men with name tags are sitting at a table in an event room with purple lighting
Three people with name tags are standing in front of a modern building with a glass facade and a covered entrance area, with several other people in the background and a sign with a red background.
Two people are sitting on a cushioned garden swing and forming a heart with their hands.
Woman with short hair and a blue tie-dye blouse is sitting at an outdoor table and holding a glass with a drink
Several people are playing foosball in a large hall with purple lighting and visible ceiling structure
Three people with conference badges in front of a modern building with a metal facade and an orange roof under a sunny sky
A man is sitting outdoors and playing an acoustic guitar; a songbook and other papers are on the table
Three people are standing in front of the illuminated entrance sign of the Jagdschlößl restaurant, with a blue Augustiner-Bräu Munich umbrella in the background
Three people are standing at a cocktail table in front of a building, beside it a black banner reading 'HUMAN AND COMPUTER'
Large sculpture with the letters I and C, a red heart in between, with two people sitting on it, modern buildings and trees in the background
A man in black clothing stands at a smoking grill in the garden
View of the city of Jena with the distinctive JenTower and autumn-colored foliage in the foreground

Visit us in Jena

Visit us in Jena

Address

Address

Leutragraben 1 (JenTower)
07743 Jena, Germany

Leutragraben 1 (JenTower)
07743 Jena, Germany

Contact

Contact

Phone: +49 (0) 3641 3163986
Email: kontakt@ux2b.de

Phone: +49 (0) 3641 3163986
Email: kontakt@ux2b.de

Follow us

Follow us

/company/ux2b

@ux_2b

  • Modern dining area with a long wooden table, gray chairs, and a dark kitchen unit in the background
    Modern dining area with a long wooden table, gray chairs, and a dark kitchen unit in the background
  • Shelf with specialist books on UX design, usability, and interface topics, including titles such as 'How Colors Work', 'The Intelligent Interface', and 'UX Writing & Microcopy'
  • Cozy yellow armchairs on a yellow carpet in front of a wall with a geometric wood panel pattern and round ceiling lights
    Cozy yellow armchairs on a yellow carpet in front of a wall with a geometric wood panel pattern and round ceiling lights
  • Two gray armchairs with dark cushions and a gray ottoman in front of a white wall with a poster and a large potted plant
    Two gray armchairs with dark cushions and a gray ottoman in front of a white wall with a poster and a large potted plant
  • Modern workspace with a tall wooden table, three black stools, a windowsill with cushions, and a wall lamp in a bright room
  • Glass wall with a round sticker showing the UX2B logo in white, with a window with a bench and cushions in the background, as well as two animal figures on the wall
    Glass wall with a round sticker showing the UX2B logo in white, with a window with a bench and cushions in the background, as well as two animal figures on the wall
  • Three glass containers with wooden lids on a white surface, in the foreground a glass with colorful gummy bears, behind it two jars with nuts and dried fruit, and in front of them a small gold-colored spoon
    Three glass containers with wooden lids on a white surface, in the foreground a glass with colorful gummy bears, behind it two jars with nuts and dried fruit, and in front of them a small gold-colored spoon
  • Modern office kitchen with dark cabinets, an illuminated shelf, plants on the upper cabinet, and a high table with chairs
    Modern office kitchen with dark cabinets, an illuminated shelf, plants on the upper cabinet, and a high table with chairs
  • Three people are sitting in a modern meeting nook framed by a green plant wall, with glass walls and light green cushions
    Three people are sitting in a modern meeting nook framed by a green plant wall, with glass walls and light green cushions
  • Modern furnished room with three windows, two floor lamps, a high table with stools, a rolling wooden table, and a television on a sideboard
    Modern furnished room with three windows, two floor lamps, a high table with stools, a rolling wooden table, and a television on a sideboard
  • Wall sign with a colorful UX2B logo and the word 'HOCHLAND' on a light-colored wall next to a door
    Wall sign with a colorful UX2B logo and the word 'HOCHLAND' on a light-colored wall next to a door
  • Table lamp with a rectangular lampshade and a yellow card that reads 'I THOUGHT THAT WAS UGLY. BUT IT WAS DESIGN.'
  • Office with a standing desk, two stools, two windows with a view of the city and mountains, several plants, white cabinets, and two white headless mannequins
    Office with a standing desk, two stools, two windows with a view of the city and mountains, several plants, white cabinets, and two white headless mannequins
  • Hands are holding an open yellow book in front of a bookshelf with several books

Loop.Lead.Love.

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

Privacy Policy

Imprint

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026

Privacy Policy

Imprint