Ideation

From the idea to a (better) product

Why Ideation Matters in UX

Why Ideation Matters in UX

Why Ideation Matters in UX

The Key Steps of Ideation

The Key Steps of Ideation

The Key Steps of Ideation

Ideation Methods

Ideation Methods

Ideation Methods

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

Unlocking new solution spaces

Ideation generates a variety of ideas and allows for real leaps in innovation.

Reduce risks early

Reduce risks early

Concepts make assumptions verifiable and prevent misdevelopments.

Create market differentiation

Create market differentiation

Concepts help to strategically differentiate the product from the competition.

Enable efficient implementation

A clear concept provides orientation and minimizes later iterations.

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We optimize interaction processes.

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Vier Personen legen ihre Hände um die Schultern und schauen auf den Sonnenuntergang.

We optimize interaction processes.

Let's Talk

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

1

Generate ideas

The Ideation team develops a variety of ideas based on user needs, business goals, and research insights. In this phase, open creativity and collaboration without prejudice are encouraged to find unexpected solutions.

1

Generate ideas

The Ideation team develops a variety of ideas based on user needs, business goals, and research insights. In this phase, open creativity and collaboration without prejudice are encouraged to find unexpected solutions.

2

Sketch concepts

...and develop variants by creating initial solution sketches, wireframes, user flows, and simple 3D or volumetric models.

2

Sketch concepts

...and develop variants by creating initial solution sketches, wireframes, user flows, and simple 3D or volumetric models.

3

Evaluate ideas

...and make choices. The developed ideas are organized by benefit, feasibility, effort, and user relevance; a prioritization workshop provides additional structure.

3

Evaluate ideas

...and make choices. The developed ideas are organized by benefit, feasibility, effort, and user relevance; a prioritization workshop provides additional structure.

4

Create prototypes

From cardboard models to high-fidelity prototypes, from 3D printing to software mockups – everything that helps to clarify the functionality of new ideas and makes them testable.

4

Create prototypes

From cardboard models to high-fidelity prototypes, from 3D printing to software mockups – everything that helps to clarify the functionality of new ideas and makes them testable.

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Drei Personen sitzen an einem Tisch und schauen auf einen großen Bildschirm mit geöffnetem Computerprogramm

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Drei Personen sitzen an einem Tisch und schauen auf einen großen Bildschirm mit geöffnetem Computerprogramm

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The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

The most important steps of idea generation in the UX process

Idea generation is not just brainstorming – it is a structured part of the UX process, in which ideas are shaped, tested, and refined. It serves as a bridge between research and design, transforming insights into clear, user-centered solutions. Here are the essential steps:

Users think in familiar patterns – not in innovations.

Users usually orient themselves based on what they know ("just like XY").

Users lack an overview of the framework conditions

...such as technical feasibility, economic viability, strategy, scalability...

The user's perspective is always individual.

Users represent their personal needs, not the market.

Users' focus is on problems, not on solutions.

Feedback is feedback, not draft work.

Context analyses

Why is UX design so important?

When should the UX design phase start in the project?

What is the difference between an idea and a UX concept?

What typically belongs to a UX concept?

Is UX design a one-time step?

How do you recognize a good UX concept?

Ideas Don’t Stand Alone

Ideation thrives between discovery and execution. Explore what informs great ideas—or how they come to life in design.

Ideas Don’t Stand Alone

Ideation thrives between discovery and execution. Explore what informs great ideas—or how they come to life in design.

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UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

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UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026

Privacy Policy

Imprint