Design

Form follows function

Design for digital products

Design for digital products

Hardware design

Hardware design

Graphic Design

Graphic Design

UX fur Digital Products

Good design improves the usability and clarity of digital products, strengthens brand perception, and measurably contributes to achieving business goals.

1

Mockups and Wireframing

Mockups are the first step in UI design: they consolidate insights from wireframes and prototypes, define views and details, and integrate corporate design as well as product branding.

2

Motion and Transition Design

Motion and transition design enliven interfaces, facilitate orientation, and reduce errors. Good animations guide users through states and create a smooth, intuitive user experience.

3

UI design assets, templates, and kits

All UI elements are finally defined and collected in libraries. A consistent, atomically structured design system enables quick derivation of further UIs and automatically adopts changes across all environments.

4

Design Manual and Guidelines

A style guide defines the design rules of a UI: elements, spacing, states, behavior, grid, colors, and typography. It serves as a basis for the efficient development of additional digital touchpoints.

1

Mockups and Wireframing

Mockups are the first step in UI design: they consolidate insights from wireframes and prototypes, define views and details, and integrate corporate design as well as product branding.

2

Motion and Transition Design

Motion and transition design enliven interfaces, facilitate orientation, and reduce errors. Good animations guide users through states and create a smooth, intuitive user experience.

3

UI design assets, templates, and kits

All UI elements are finally defined and collected in libraries. A consistent, atomically structured design system enables quick derivation of further UIs and automatically adopts changes across all environments.

4

Design Manual and Guidelines

A style guide defines the design rules of a UI: elements, spacing, states, behavior, grid, colors, and typography. It serves as a basis for the efficient development of additional digital touchpoints.

Responsive Design

BFSG – Accessibility Strengthening Act

Atomic Design Library

Branded Guidelines

a blurry image of a rainbow-colored background
Dunkelpurpur zu Rot zu Orange Farbverlauf
a blurry image of a black background
Sonne am Himmel tagsüber

Responsive Design

BFSG – Accessibility Strengthening Act

Atomic Design Library

Branded Guidelines

Medizinisches Personal in OP-Kleidung und Haube bedient ein medizinisches Gerät mit Touchscreen in einem Behandlungsraum.

Medical devices

Terminals

Person in Schutzanzug und Handschuhen bedient ein Laborgerät mit Touchscreen unter rotem Licht.

Laboratory equipment

Ein Mann mit gelbem Schutzhelm bedient in einer Industrieanlage ein Steuerpult mit Touchscreen und rotem Not-Aus-Knopf.

Industrial Systems

Industrial Systems

Medizinisches Personal in OP-Kleidung und Haube bedient ein medizinisches Gerät mit Touchscreen in einem Behandlungsraum.

Medical devices

Terminals

Person in Schutzanzug und Handschuhen bedient ein Laborgerät mit Touchscreen unter rotem Licht.

Laboratory equipment

Ein Mann mit gelbem Schutzhelm bedient in einer Industrieanlage ein Steuerpult mit Touchscreen und rotem Not-Aus-Knopf.

Industrial Systems

Industrial Systems

Hardware design

UX for hardware goes far beyond attractive interfaces: it shapes the interaction with physical products intuitively and consistently. Ergonomics, haptics, and material properties ensure that a product feels truly good.

1

From first ideas to sketches

Initial ideas quickly lead to rough sketches – on paper, whiteboards, or digitally. Nothing needs to be perfect yet. The goal is to freely explore shapes, interactions, and scenarios without technical limitations.

2

Development of a testable prototype

As soon as good ideas emerge, a simple prototype is created – for example, as a 3D print or just from cardboard. It doesn't have to be perfect, but should make interactions tangible. Early testing uncovers usability issues and saves resources.

Schwarz-weiße technische Produktzeichnung eines länglichen Geräts mit runden Öffnungen und mehreren Detailansichten auf Papier mit Stiften im Hintergrund
Schwarz-weiße technische Produktzeichnung eines länglichen Geräts mit runden Öffnungen und mehreren Detailansichten auf Papier mit Stiften im Hintergrund

Icons

desktop monitor beside computer tower on inside room
desktop monitor beside computer tower on inside room

Digital Prototype

man in gray dress shirt holding black camera
man in gray dress shirt holding black camera

3D printed prototype

Graphic Design

Our graphic design services are an integral part of every project: from icons and visual elements to graphics, layout, and typography. We ensure clear, consistent, and high-quality designs that convey your brand identity and enhance the user experience.

man in gray dress shirt holding black camera
man in gray dress shirt holding black camera

Icons

3D visualizations

Illustrations

man in black jacket holding blue and white plastic cup
man in black jacket holding blue and white plastic cup

Data and infographics

man in black jacket holding blue and white plastic cup
man in black jacket holding blue and white plastic cup

Data and infographics

FAQ

What is meant by UI design?

What is meant by UI design?

What is meant by UI design?

How does UI design differ from UX design?

How does UI design differ from UX design?

How does UI design differ from UX design?

Why is professional UI design so important?

Why is professional UI design so important?

Why is professional UI design so important?

Can UI design measurably improve existing products?

Can UI design measurably improve existing products?

Can UI design measurably improve existing products?

Design is not a goal, but a means to an end.

Good design is based on smart ideas and continuously evolves through user testing.

Design is not a goal, but a means to an end.

Good design is based on smart ideas and continuously evolves through user testing.

Loop.Lead.Love.

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026