We Make Usability your USP

UX2B is your specialist for user-centered interaction design for technically sophisticated devices, systems, and software products.

Showreel

LOOP. LEAD. LOVE

Showreel

LOOP. LEAD. LOVE

Defining the usage context

Models that reflect authentic personas, interactions, and tasks.

Defining the usage context

Models that reflect authentic personas, interactions, and tasks.

Defining the usage context

Models that reflect authentic personas, interactions, and tasks.

32%

Companies that invest in Usercentricity see 32% higher revenue growth.

32%

Companies that invest in Usercentricity see 32% higher revenue growth.

99x

Every $1 invested in UX brings $100 in return — a 9,900% ROI.

99x

Every $1 invested in UX brings $100 in return — a 9,900% ROI.

84%

84% of users are less likely to return after a bad user experience.

84%

84% of users are less likely to return after a bad user experience.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

four person hands wrap around shoulders while looking at sunset
Our strength lies in our focus.

We optimize interaction processes.

We are your specialist for user-centered interaction concepts in technically demanding systems.

We are your specialist for user-centered interaction concepts in technically demanding systems.

We understand your complex systems and connect those with the needs of real users.

We understand your complex systems and connect those with the needs of real users.

We support manufacturers of devices, systems, and software in every phase of product development.

We support manufacturers of devices, systems, and software in every phase of product development.

We create efficient operation, clear processes, and happy users.

We create efficient operation, clear processes, and happy users.

Defining the usage context

Defining the usage context

Defining the usage context

Defining the usage context

Defining the usage context

Defining the usage context

Medizinisches Personal in OP-Kleidung und Haube bedient ein medizinisches Gerät mit Touchscreen in einem Behandlungsraum.

Medical devices

Mann in beiger Jacke bedient Kassenterminal in einem Geschäft mit Obst im Vordergrund.

Terminals

Person in Schutzanzug und Handschuhen bedient ein Laborgerät mit Touchscreen unter rotem Licht.

Laboratory equipment

Ein Mann mit gelbem Schutzhelm bedient in einer Industrieanlage ein Steuerpult mit Touchscreen und rotem Not-Aus-Knopf.

Industrial Systems

Hand tippt auf Tablet mit technischer 3D-Visualisierung in einem modernen Büro

Configurators & Portals

Medizinisches Personal in OP-Kleidung und Haube bedient ein medizinisches Gerät mit Touchscreen in einem Behandlungsraum.

Medical devices

Mann in beiger Jacke bedient Kassenterminal in einem Geschäft mit Obst im Vordergrund.

Terminals

Person in Schutzanzug und Handschuhen bedient ein Laborgerät mit Touchscreen unter rotem Licht.

Laboratory equipment

Ein Mann mit gelbem Schutzhelm bedient in einer Industrieanlage ein Steuerpult mit Touchscreen und rotem Not-Aus-Knopf.

Industrial Systems

Hand tippt auf Tablet mit technischer 3D-Visualisierung in einem modernen Büro

Configurators & Portals

Defining the usage context

Defining the usage context

Defining the usage context

Scientific Research with real Users

Great International Team

Quality Standards

Bauhaus Design Spirit

Linienzeichnung eines Gehirns mit einer Glühbirne in der rechten Hirnhälfte
Linienzeichnung von drei stilisierten Personen in unterschiedlicher Größe, die nebeneinander stehen
Linienzeichnung eines stilisierten Abzeichens
Linienzeichnung der Bauhausgrundformen Kreis, Dreieck und Quadrat

Scientific Research with real Users

Our UX research methods are scientifically grounded. User surveys, observations, and data analyses provide insights that enhance our design decisions and measurably optimize user experiences.

Linienzeichnung eines Gehirns mit einer Glühbirne in der rechten Hirnhälfte
Linienzeichnung von drei stilisierten Personen in unterschiedlicher Größe, die nebeneinander stehen
Linienzeichnung eines stilisierten Abzeichens
Linienzeichnung der Bauhausgrundformen Kreis, Dreieck und Quadrat

Scientific Research with real Users

Our UX research methods are scientifically grounded. User surveys, observations, and data analyses provide insights that enhance our design decisions and measurably optimize user experiences.

Linienzeichnung eines Gehirns mit einer Glühbirne in der rechten Hirnhälfte
Linienzeichnung von drei stilisierten Personen in unterschiedlicher Größe, die nebeneinander stehen
Linienzeichnung eines stilisierten Abzeichens
Linienzeichnung der Bauhausgrundformen Kreis, Dreieck und Quadrat

Defining the usage context

Defining the usage context

867

Optimized operating flows

867

Optimized operating flows

1201

qualitative surveys of real users worldwide

1201

qualitative surveys of real users worldwide

190

Years of experience in the team

190

Years of experience in the team

307

individuals measured to collect anthropometric data

307

individuals measured to collect anthropometric data

Defining the usage context

Defining the usage context

Defining the usage context

It already feels like they are part of our team!

For over a year, UX2B has been providing us with user research, user personas, requirement specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and with top quality. It is a pleasure to work with the UX2B professionals – it already feels like they are part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

It already feels like they are part of our team!

For over a year, UX2B has been providing us with user research, user personas, requirement specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and with top quality. It is a pleasure to work with the UX2B professionals – it already feels like they are part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

It already feels like they are part of our team!

For over a year, UX2B has been providing us with user research, user personas, requirement specifications, usability concepts, design solutions, and user testing. On time, within the agreed budget, and with top quality. It is a pleasure to work with the UX2B professionals – it already feels like they are part of our team!

Rudolf von Bünau

CEO, Altavo Inc.

Let’s Work Together!

Let’s Work Together!

Schreibtisch mit Tastatur, Stiften und mehreren Papierentwürfen für Webseitendesign, eine Hand hält einen Entwurf mit Symbolen und Textblöcken
Startups

Early stage startups, internal innovation teams, or any group developing their first MVP

INCLUDED SERVICES

User-centered idea assessment

Contextual Analysis - competitors, target groups, and usage conditions

Prototyping and wireframing

In-depth testing with real users.

Design

Schreibtisch mit Tastatur, Stiften und mehreren Papierentwürfen für Webseitendesign, eine Hand hält einen Entwurf mit Symbolen und Textblöcken
Startups

Early stage startups, internal innovation teams, or any group developing their first MVP

INCLUDED SERVICES

User-centered idea assessment

Contextual Analysis - competitors, target groups, and usage conditions

Prototyping and wireframing

In-depth testing with real users.

Design

man in black long sleeve shirt standing beside woman in red and white plaid dress shirt
Next Gen Products

Improvement and further development of existing products and product lines

INCLUDED SERVICES

UX expert review

User interviews and evaluation of user needs

Flow optimization, prototyping, wireframing

Mockups and Design

Design definitions and guidelines

man in black long sleeve shirt standing beside woman in red and white plaid dress shirt
Next Gen Products

Improvement and further development of existing products and product lines

INCLUDED SERVICES

UX expert review

User interviews and evaluation of user needs

Flow optimization, prototyping, wireframing

Mockups and Design

Design definitions and guidelines

man in blue dress shirt sitting on rolling chair inside room with monitors
Future Champions

Development of new products, product categories, and services

INCLUDED SERVICES

Design Thinking and Ideation

Market and user research

Rapid prototyping and wireframing

Evaluation and user tests

Design

man in blue dress shirt sitting on rolling chair inside room with monitors
Future Champions

Development of new products, product categories, and services

INCLUDED SERVICES

Design Thinking and Ideation

Market and user research

Rapid prototyping and wireframing

Evaluation and user tests

Design

Loop.Lead.Love.

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

All rights reserved. © UX2B GmbH 2026

UX2B GmbH
Leutragraben 1 (JenTower)
07743 Jena, Germany

+49 (0) 3641 3163986
kontakt@ux2b.de

Loop.Lead.Love.

All rights reserved. © UX2B GmbH 2026